Hispanic groups poised for political windfall

Top Stories Tuesday, April 10, 2012
nl-headline-arrows.gif Hispanic groups poised for political windfall.
Political dollars have been slow to come so far, but no industry segment is more optimistic about the 2012 election than Spanish-language broadcasters. In part its because of the role of Hispanic voters. And millions of dollars are being invested into the category with the hope of setting new revenue records by Election Day.